The 5 Questions Every Company Should Ask Themselves

1. What Is a Strategic Marketing Plan?

To be effective, a strategic marketing plan identifies options and opportunities. It must be relevant and actionable. It should gather and distill information about your organization into one document that charts your course of action. A strategic marketing plan is a living document anchored to your company goals and focused on your growth and profitability.

2. How Can a Strategic Marketing Plan Help You?

The plan should support your company goals and help you attain them. It should be a blueprint for communicating the value of your products and/or services to your customers. Its primary purpose is to acquire and retain new customers effectively and maximize your ability to keep them. It all starts with establishing your goals.

3. What Are Your Marketing Goals?

Developing a strategic marketing plan to grow your business and increase your company's value needs to be driven by marketing goals that are tied to broader working objectives. Your goals may include broadening your marketing channels, shortening your sales cycle, increasing market share, improving your sales or call center performance and strengthening customer experiences. Once you know your goals, you can utilize your strengths to achieve them.

4. What Are Your Company's Strengths?

Every organization has certain strengths, like dominant market share, unique technologies and a strong balance sheet. Not all strengths are quite as evident, such as a company that is small but its size allows for innovation at a much faster pace than larger organizations. Every company has strengths and once you know yours, you can leverage them to achieve your goals.

5. Can Strategic Marketing Help You Maximize Your ROI?

Today's changing customer demands and increasing competition are putting extreme pressure on getting a good return on your marketing investment. Addressing these challenges requires superior marketing strategy and execution.