|
|
Welcome to Marketing Matters Newsletter from MPA Media. Our goal is to provide you with useful and applicable marketing information. If there is a specific topic you would like us to cover, please e-mail marketing@mpamedia.com.
Function Over Form
By Sandra Pearce, MPA Media Marketing Manager
How many of you have seen a fabulous TV commercial, one that makes you laugh out loud and just plain captivates you from start to finish? And then you can't remember what on earth they were trying to sell? And how many of you have seen a TV commercial that was so poorly done that you wondered who's garage it was filmed in and whose relative the spokesperson must have because that's the only way they could have gotten the job? And then you remember all of it and exactly what they were selling? And what about a TV commercial that pulled you in, kept your attention and was well done? And, you actually remember it afterwards and what they were trying to sell.
Read More
|
How to Reach Your Business Goals in 2012
By Felicia Brown, LMBT
Happy New Year! One of the things I love most about the holiday season is the fact that when it ends, the New Year will be upon us. The chance to start a new chapter in life, to set new goals and dreams, is exciting, challenging and refreshing to me.
But if you are one who sets resolutions or goals and then fails to achieve them for one reason or another, I'm willing to bet the sounds of Auld Lang Syne leave you feeling a different set of emotions. To help you get the outcome you want for any business goals you've set for 2012, I'd like to offer a few ideas to get you moving in the right direction.
Read More
|
Giving Up to Gain
By Lisa Curran Parenteau, BA, LMT
Often, being reminded of something that we inherently know assists us in re-examining some of our current habits and helps us consider what may not work well for us anymore. I read a post recently entitled '5 things you should give up in 2012'. In the post the author, Dorie Clark, eschewed some practical, albeit pretty basic, suggestions for exposing some of what I like to call 'time sucks' in your daily life. One of the five suggestions to give up in 2012 was to stop responding like a trained monkey. By this, the author is reminding us that often, most of what we spend our time on, could really wait 90 minutes or even longer, or maybe not even really require our attention at all. Further, if we intentionally remove some of these time sucks, we will free up space in our minds and lives for tasks or activities we are jazzed about.
Read More
|
We welcome your input.
If you would like a particular topic or subject covered, please e-mail us.
Subscribe Marketing Matters | Unsubscribe Here
Copyright 2012. MPA Media. All rights reserved.
|
