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Welcome to Marketing Matters Newsletter from MPA Media. Our goal is to provide you with useful and applicable marketing information. If there is a specific topic you would like us to cover, please e-mail marketing@mpamedia.com.
Measure Twice, Cut Once!
By Sandra Pearce, MPA Media Marketing Manager
What does this have to do with marketing? I'm glad you asked!
When I was growing up, my single mother of six children was determined to teach us how to fix and build things. She believed there is absolutely no reason to pay someone else to do what you can do yourself. And being a very large family, wasting anything was just not an option. That was especially true of money, and materials to fix or build something cost money. So does marketing, as we all know. You can no more build a bench without wood than you can build a company without marketing.
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Creating a Successful Marketing Blueprint of Your Business
By Stephanie Beck
Every accomplishment, action, or success in life has a blueprint. For instance you may have a Brand Blueprint to determine what makes up your company's Brand identity or a financial blueprint of how you can retire by age 45 or even a Personal Development Blueprint to overcome your fear of success. Make sure your Marketing Blueprint for your business meets 4 important criteria:
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Pause and Reboot
By Daniel Ramirez, MPA Media Marketing Intern
Do you feel like you've hit a marketing plateau? It can be a challenge to remain fresh and afloat in today's economically difficult terrain. But those on top aren't wasting any time waiting for a light at the end of the tunnel. Shifting customer demands call for an inevitable adjustment to business services. Just in the past month, McDonalds has tweaked their Happy Meals to include more fruit servings and fewer french fries. Dominos is incorporating online tracking information, giving a step by step log of your pizza. And Wal-Mart will begin streaming movies online, ala Netflix, although with no membership required. All are ways in which business are reinventing their service to their customers and better yet, attract new ones. So, when did these marketers decide to reinvent, and when do you know it's time you should too?
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If you would like a particular topic or subject covered, please e-mail us.
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Copyright 2012. MPA Media. All rights reserved.
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