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Welcome to Marketing Matters Newsletter from MPA Media. Our goal is to provide you with useful and applicable marketing information. If there is a specific topic you would like us to cover, please e-mail marketing@mpamedia.com.
Using Gift Certificates to Market Your Clients
By Felicia Brown, LMBT
During the holiday season and other gift giving occasions, most of us think about gift certificates as something we'll purchase for or receive from the special people on our lists. In other words, we usually look at them as consumer-driven purchases going to other consumer end users. But even as vendors who sell goods and services to other businesses, we can use gift certificates to spread some holiday cheer and drive sales all year round. Here are a few ideas to get your wheels turning and sales flowing.
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On-line and Off-line Marketing: What Is the Perfect Balance?
By Stephanie Beck
Some of the biggest concerns as business owners at this time of year are focused around what changes and plans need to be made for the future. At this time of year marketing contracts are due and many owners struggle with where to invest the most marketing dollars on-line versus off-line. ROI plays a big factor in the decision making process, and some owners are concerned with how to measure the ROI when it comes to on-line tools like Social Media. Everyone is talking about Social Media and while you cannot ignore the power Social Media has on today's market, most business owners would say they just do not know whether it is producing paying customers.
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Cutting through the Clutter
By Chuck Mancino, MMPR
This is what I often hear from vendors at trade shows:
"Chuck, we can't figure out what works and what doesn't. It doesn't seem to matter what magazine we are in, or what ad we run. Nothing seems to make a difference that we can tell."
"Chuck, it just seems to be so hard to get people to respond to anything."
"No one seems to care about anything we are offering."
"We've tried ads, mailers, email blasts...but we can't seem to get responses."
"I know we messed up our message. I've tried several. I can't seem to find any theme that gets anyone to care."
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