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How Do You Quantify an ROI on Giving?
By Angie Patrick, Director of Corporate Sales and Business Development
Scrip Companies / Massage Warehouse
Many investment options come with a defined return at the end of the day. Either your money was well placed, or you have sustained a loss. Black or white -- very little gray.
Many companies are wired for this type of expenditure, and expect to see a monetary return in double digits. This is certainly a sound business practice and a model that we all hope works. But when it comes to donations, sponsorships or product support for organizations, events and individuals, many companies have a difficult time justifying this outreach, especially in times of economic strain.
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What You Need to Know to Go From No Name to Top Name
By Stephanie Beck
Branding is a term commonly used as a noun. For example -- how many brands do you carry or what brand do you use? However, it is when you use branding as a verb that you'll see your business grow.
To brand yourself or your company successfully there must be a real or recognizable difference from your competitors that you communicate to your customers and potential customers. Whether you are just starting out or have been in business for over 20 years, you can always increase your status. Together let's walk through some key questions on how you brand your product or service to reach the right market with right message and produce the right response that will help you go from No Name to Top Name.
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Fun with Business Planning, Mad Libs and How 1° of Effort Can Make All the Difference
By Lisa Curran Parenteau, BA, LMT
"People often say that motivation doesn't last. Well, neither does bathing - that's why we recommend it daily" ~Zig Ziglar
I have worked with a really succinct business planning methodology, the One Page Business Plan for a few years. One of the many functional aspects of the OPBP is the "fill in blanks" approach to answering the deeply devilish questions of your company's vision, mission, objectives, strategies and action plans. I am a huge proponent of intentional action, as I am sure most of us are. And as a type-A personality and marketing consultant (and -- perhaps -- control freak), of course I also believe that some elements of planning for your business are pretty essential.
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