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Welcome to Marketing Matters Newsletter from MPA Media. Our goal is to provide you with useful and applicable marketing information. If there is a specific topic you would like us to cover, please e-mail marketing@mpamedia.com.
From Advertising to Sales: Errors to Avoid in Managing Your Leads
By Chuck Mancino, MMPR
So, you are spending money on advertising. And, you aren't satisfied with your sales, and you are wondering if there is something wrong with your ad efforts? Are you in the right magazines? Is your ad effective? Are you delivering the right messaging? Do you have a unique selling proposition (USP)?
Check out this Web site to learn more about what a USP is and how you can ensure you have one.
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Crisis Communications: What You Need To Know NOW
By Meghan Hinds, MPA Media Marketing Coordinator
It only takes a split second to ruin your company's reputation. A reputation built on hard work, loyalty and innovation can disappear in an instant.
And unfortunately, when a crisis actually occurs, it's too late to begin crisis communications planning. You must assume that a crisis will one day occur and have a comprehensive plan firmly in place.
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If you would like a particular topic or subject covered, please e-mail us.
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Copyright 2012. MPA Media. All rights reserved.
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