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What sets you apart? Why does it matter?
By Sandra Pearce, MPA Media Marketing Manager
Let me start by saying, "I love my job!" Not only do I get to market MPA Media and all our products, but I also get to help some of our advertisers market themselves and their products. You see, I used to work at an advertising agency. My boss, Don Petersen, felt that since many of our advertisers don't use agencies that MPA Media should offer an added value in the form of marketing. So I have the pleasure of working with some really great people and companies.
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The Value of Print in Your Media Mix
By Amy Hansen, MPA Media Marketing Services Coordinator
In today's new media landscape and challenging economic times, companies are undoubtedly feeling pressure to justify how their media budget is allocated. With marketing budgets shrinking and new media platforms emerging every day, the decision to continue to invest in traditional media such as print is being challenged to prove its value and impact on sales. The time has come to evaluate your media mix to make certain you are successfully reaching your target audience, building brand awareness and effectively communicating the value of your products. Print advertising can help you do just that.
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Allocating Your Marketing Budget
By Meghan Hinds, MPA Media Marketing Coordinator
Determining how to allocate your company's precious resources is a lofty challenge without adding marketing into the mix. From a large pharmaceutical corporation to a small firm, determining how to allocate your marketing resources can be a challenge.
The Counselors to America's Small Business and the U.S. Small Business Administration define a proper marketing budget to be between 2 and 10 percent of sales, but say it can climb up to 20 percent during peak brand-building years.
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