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Fact, Fiction or Just Plain Assumptions?
By Sandra Pearce, MPA Media Marketing Manager
What do you base your marketing decisions on?
In marketing, we hear a lot of things that sound like fact. People talk about things with conviction, passion and a tone of authority. That doesn't make what they say factual, or research based. It also doesn't mean that some of what's said isn't based on a bit of fact or that assumptions don't have some truth to them.
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What Can You Realistically Expect From Your Print Ads?
By Chuck Mancino, MMPR
Ahhh, the old days. Remember when your advertising and marketing efforts were as simple as running some print ads, showing up at some trade shows and answering your phone? That was about the extent of it. Whether it's DCs, MTs or PTs, you could promote your product or service by merely advertising in one or two magazines, -- and that was all that was needed -- since a few magazines and trade shows were the extent of their information sources.
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Image Really is Everything
By Meghan Hinds, MPA Media Marketing Coordinator
Focusing your marketing efforts on increasing awareness and visibility of your company is a critical component of any successful marketing strategy. A comprehensive public relations and media strategy is one of the most important tools businesses can utilize to create positive awareness of their services and products.
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