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What's Your Type?
 By Sandra Pearce, MPA Media Marketing Manager
No, I'm not getting personal. I'm referring to your "customer type". In marketing, we categorize customers as one of four types. Of these, there is one that is highly coveted. It's the one that takes the most work to get and keep, but it's the most profitable. It's the first one on this list.
By the way, you'll understand the picture on the right by the time you finish this article.
The Four Customer Types
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Don't Wring Your Hands, Don't Freeze Up and, By All Means, Don't Keep Doing the Same Old Things
By Chuck Mancino, MMPR
You've heard it before, and with good reason: It is not wise to cut your advertising and marketing budgets during rough economic times. Doing so will lead you to ruin.
But should you just keep doing the same things you always have? No. Simply doing "what you used to do" is ill-advised as well.
In these challenging times you need a new approach, one that combines both the best aspects of your "traditional" marketing strategy with some fresh ideas.
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Is Your Electronic Marketing E-Communications or Just Banner Ads?
By Adrienne Dawa, MPA Media Marketing Coordinator
I'm sure most of you have heard the saying, "Tell me and I'll forget. Show me and I'll remember. Engage me and I'll understand." This holds true for advertising. When you involve and engage your customers, they will understand your company, your products, your service and the importance of the message you send them.
Today, a truly effective, well-rounded marketing campaign should include electronic communications. But you've probably asked yourself more than once, "What do I need to do to have a successful electronic marketing plan?"
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