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Why Webcasting Is So Good for Business
By Sandra Pearce, MPA Media Marketing Coordinator
Like radio and television before it, Webcasting is redefining how we communicate. It's inspired new possibilities and created higher expectations. For marketers, Webcasting is fast becoming standard practice in business communications of all kinds.
For the Webcast consumer, the simultaneous delivery of graphical and auditory information can convey certain concepts more effectively than the written word or an audio recording alone.
For product suppliers, producing a Webcast provides an opportunity to influence potential purchasers early in the buying cycle. Webcast sponsors have the opportunity to position their brands as market leaders in their category. Webcasts provide a source of highly valuable, self-qualified sales leads.
What is a Webcast?
A Webcast is multimedia event or e-presentation that can play slides, video, sound, or any combination of any of these sensory techniques. A Webcast can collect and store participant information like opinion surveys, voting, chat, email addresses, contact information, etc. to make it an interactive e-presentation.
Somewhere in between a white paper and an in-person presentation, Webcasts have proven themselves to be an effective means of communicating complex messages in a cost-effective manner over the Internet.
What Does A Webcast Provide?
Speed - Deliver a live message to a targeted audience of unlimited size in real time.
Value - Webcasting is highly cost effective, especially compared to the cost of travel.
Control - Registration and passwords provide control over access to Webcast information.
Convenience - Free of location and time constraints, archived Webcasts may be used at any time, from anywhere.
Measurement - Assessing the impact of a Webcast initiative is easy, immediate and accurate.
Potential Revenue Generation - Combining a live event with marketing efforts can grow sales.
Webcasts can be an excellent way to market your products without actually pitching them.
The key is to offer something to the participant that is of value to them. Give them a reason to invest their time in hearing what you have to say.
Coming soon: MPA Media and WebEx 2 part Web Seminar
Watch for your e-invitation
Part 1: Webcasts, 10 Tips to Great Online Events
Part 2: Teaching not pitching, Why it's more effective to educate than to sell
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